The Real (Messy) 90 Day Content Plan: as a Neurodivergent Entrepreneur

The Magic of a 90 day content plan

Who has had the feeling of knowing there are things you need to complete in your business, you just aren't sure of what needs to get done?

This becomes a spiral of running in circles to go nowhere fast.

You wake up with your brain bouncing through ideas, yet not sure how to get them all completed.

I want to tell you everything I’ve actually used to build my 90 day content plan, not the perfect, “look at my bullet journal” stuff, but the version for those of us who have been told we’re too much, too unfocused, too “weird to run a business”—but here you are, ready to do it anyway.

It’s wild how simple things are supposed to be, how a spreadsheet starts off innocent, blank, and full of potential, until you try to use what all the social media “gurus” recommend and end up drowning in detail.

I am going to share with you my messy process, and how it changed the way I run my business.

Affiliate Disclaimer:

This post contains affiliate links. I may earn a commission at no extra cost to you if you make a purchase. I only recommend programs that align with my values and create real transformation.

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Starting Simple: My First Attempts at Content Planning

When you start building your own system, you probably hope for clarity, maybe even a little stability, yet somehow, all the tools on the market treat you like you’re a machine.

Detailed calendars with boxes for every single micro-task, links to links to links, columns for your breakfast, rows for your existential dread.

I looked at one of those quarterly systems, with its meticulously mapped out months, weeks, dates, blog post links, email subject lines—and immediately, I wanted to shut my laptop and run.

The Overwhelming Calendar That Broke My Brain

Breaking it down, this calendar was designed for you to track:

• Months
• Weeks
• Dates
• Every link you’d ever use
• The precise titles of each blog
• Emails and all the scheduling for your list

If you’re someone who thrives on every box being checked, maybe that works.

For me, it was burnout waiting to happen.

Sometimes, more structure doesn’t create more order—it just smothers any spark you might have left.

If you do like pretty spreadsheets, you're welcome.

Why Admin Tasks Trip Me Up Every Time

I’ve lost jobs not because I couldn’t do the work, but because administrative tasks are like the sticky fly traps of my workflow.

I get stuck, frustrated, and then everything else goes downhill.

Systems that demand that kind of micro-control?

Yeah, that’s a hard sale for anyone whose natural strengths pull them toward innovation and heat-of-the-moment energy bursts.

Yet, I knew admin tasks are what keeps your business viable, this was my attempt to get a handle on that.

Life Interrupts, and Perfection Falls Apart

I was feeling good, even was a week ahead on my content—finally not playing catch-up for once—when my hernia flared up.

I couldn't laugh, couldn't breathe, and definitely couldn’t maintain the pace.

Suddenly, being ahead was a fantasy.

I was behind again, and all those perfectly scheduled plans?

Useless.

If you’ve ever had a week when your body or mind rebels, you know how fast “ahead” flips into “hopelessly behind.”

This is just life, especially as a neurodivergent entrepreneur: you learn to forgive yourself for the chaos.

Check out these articles for intentional living and self growth

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5. Physical health and well-being
6. Growth through creativity
7. Financial fulfillment and career alignment
8. Time balance and productivity
9. Living with purpose and pleasure

The Stress When New Opportunities Collide With Your Backlog

Stress compounds when you really care about your work.

Here’s how it goes:

1. You fall behind.
2. Suddenly, new opportunities knock.
3. Instead of excitement, you feel a knot in your stomach.
4. You scramble, desperate to catch up—not to get ahead, just to survive.

Even “good” stress can flatten you when your system isn’t built for the way your energy works.

You want a strengths-based productivity method, not a shame-based to-do list.

My Mentor’s Simple (and Sensory-Sane) Batching Advice

“Batch out for a quarter, you’ll thank me,” my mentor Sadie Smiley insisted.

Not every lesson hits home immediately, but I kept hearing this idea, that batching 90 days at a time could mean less pressure chasing daily deadlines and less guilt over last-minute knots in your plans.

Quarterly is sustainable; it’s a sensory-optimized workflow for those who find daily unpredictability overwhelming.

Throwing Out the Yearly Plan for a 90-Day Spreadsheet

So I tossed the “year at a glance” torture device and stripped it down.

What I landed on: a Google Sheet with six tabs. Blogs. Videos. Social media. Emails. Membership. Active Services.

Each tab only tracked the bare minimum info that I need to DO THE WORK—no more, no less.

Simple, visual, and honest.

• Blogs
• Videos
• Socials
• Emails
• Membership
• Active services

Suddenly, content planning fit me, not the other way around.

What Actually Goes in My Google Sheet (And Why It Works)

Google Sheet Tabs

Everything gets its place.

Links go inside for easy access, but I don’t stuff in every possible variable.

The clarity of separating content types makes it easy to glance and understand where I am, what's missing, and what feels possible.

You keep your routines simple, not scattered.

It Felt Clunky—Then Suddenly, It Worked

At first, it was clunky.

My system looked like some weird Franken-sheet.

But then, things started getting scheduled, getting done. I wasn’t flailing anymore. I finally had direction. I could see progress.

The biggest surprise—when I knew what I’d already made, when I could see 12 weeks ahead, the scramble stopped and the work started to feel lighter.

This feels like a true pleasure-driven business model.

• No more day-to-day scrambling
• All my materials in one place
• Clear direction

Using AI as My Content Powerhouse

Here’s the part that makes it all possible for me: AI (I call mine “Chatty”).

I tell Chatty, give me three blog posts a week for 12 weeks in key categories.

Out come 36 focused drafts. Each one centered around topics that matter, helping me claim topical authority and stop second-guessing myself.

This is how a neurodivergent entrepreneur stays in their lane, builds consistency, and avoids those moments when your brain loses steam and you think maybe this was a bad idea.

Want to see more of how AI fits into a process?

1. Ai content repurposing
2. AI tools for creators
3. AI productivity for creators
4. AI creator journey
5. AI content creation process

From Blog to Email, AI Gets Me Halfway—Authenticity Takes Me Home

Once my blogs take shape, I pivot those outlines into emails.

AI drafts the first version, but then I go through and layer in my voice, the details only I can share, the feeling that reminds my audience that I’m not another soulless brand on autopilot.

Authenticity in entrepreneurship means you show up, quirks and all, in every piece of content, regardless of the underlying system.

Turning Video Into Multichannel Gold

Video is where the magic happens.

So here’s the hack: Descript takes my raw footage and makes video editing manageable.

Then, RightBlogger converts that video into a blog post.

From there, I use the transcript from Descript, to have chatty make long-form social posts. It can also make SEO optimized blogs if you prefer to limit your tools.

You don’t have to reinvent the wheel; you just make the most of what you’ve got. Here’s my routine:

• Film video and upload to Descript
• Transcribe to text
• Use RightBlogger to turn into a blog post
• Convert transcript into social posts

Check out my One-and-Done Content Repurposing Guide

Scheduling With Subtrio and Letting the System Do Its Thing

Once my content is ready, it’s time to load it into Subtrio. This is where the batching pays off.

Everything gets scheduled, 90 days at a time.

Suddenly, you have the freedom to make new art or take a damn nap—without living in fear of “falling behind” again.

This is when you stop choosing between your personal and professional life, on the day to day.

Check out this Subtrio review.

The Heavy Work Up Front Feeds the Easy Flow Later

Front-end heavy work is real: I spend 3 to 4 days, deep focus, probably unshowered and surrounded by screaming kids and, but when it’s done, that’s 12 weeks of peace.

That’s the long-term payoff. No more daily panic. The strength of a sensory-optimized workflow is that it gives you back your life.

Systems are made to assist, not confine.

Scale It Up for Six Months of Room to Breathe

If you repeat the batching process just twice—a solid week of focus—you’ve got six months scheduled out.

Suddenly, you’re not hustling; you’re breathing and your business still grows. This is the road to sustainable consistency.

Explore these blogs about purposeful routines and rhythms.

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4. Nontraditional time management
5. What happens if you ignore your routines
6. Routines for neurodivergent entrepreneurs

Final Truth: Your System Will Need Adjustments

Don’t expect your first batch to be perfect. It won’t be.

Give yourself time to smooth out the glitches, let yourself get frustrated, and keep nudging the system until it feels like something that belongs to you.

If you’re ready for more tactical advice, try Organize Your Life in a Week; it has more real-world pointers for getting systems to work with your brain, not against it.

Tools and Methods That Actually Work

• Google Sheets for organizing your plan
• AI (Chatty) for idea generation and first drafts
• Descript & RightBlogger for creating and converting video/blog/social
• Subtrio for scheduling months at a time

This is the 90 day content plan built not for productivity machines, but for people—messy, creative, neurodivergent, strengths-first, always a little off-kilter humans who want more.

Let your hyperfixations guide you, set boundaries, forgive the mess, and build a pleasure-driven business model where you can finally see yourself thrive.

You can grow your business and love your life without masking or burning out on someone else’s plan.